Entrance design The Drift by Snarkitecture – a sense of fun for sure here
This year the entrance installation has been conceived by Brooklyn-based duo Snarkitechture. Their playful approach in product design has been used for great effect here, welcoming visitors to the fair, where some of the most high-end objects in the field of design are displayed – nevertheless not to be taken too seriously.
The form strangely echoes the iconic 1960s sculpture in Helsinki the Sibelius Monument. A reversal of Koons’ idea of a balloon dog in bronze, here the bronze in a balloon form.